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For carefully selected brands, it represents a rare opportunity to stand alongside something genuinely special.
We are proud to welcome partners and sponsors who share our values of authenticity and a deep appreciation for the British countryside lifestyle. Our collaborations are not transactional. They are meaningful, mutual, and built to last.
Our audience is passionate, discerning, and deeply engaged. Handlers, breeders, trainers, sporting families, and countryside enthusiasts travel from across the UK and beyond to compete and spectate at the 8,500-acre Apley Estate in Shropshire. These are people who invest in quality: in their sport, their equipment, their dogs, and the brands they choose to trust.
With over 4,000 attendees expected across the two event days, a paid membership community of 1,400+, projected social and content reach exceeding one million, and an estimated 1.5 million impressions across PR and specialist media, the reach on offer is significant and highly targeted.
If your business is built on heritage, performance, or premium quality, you will find no more receptive audience than ours.
For the 2027 event, we are deliberately limiting the number of commercial collaborations we enter into. This is an intentional decision, not a logistical one.
By keeping our sponsor family small, we ensure that every partner enjoys genuine visibility, meaningful engagement, and a relationship that feels premium rather than lost in a crowd. When you partner with The British Retriever Trophy, your brand is seen, remembered, and respected.
We welcome conversations with businesses operating across a wide range of sectors, including:
Sporting and field sports, rural and country lifestyle, automotive, premium apparel and heritage brands, hospitality and luxury, and dog health, nutrition and welfare.
If your brand speaks to people who love the land, value quality, and take pride in their sport, we would very much like to speak with you.
From 2028, there is also the potential to scale the event into a full Country Fair in celebration of gundog breeds. Sponsorship positions are limited and expected to fill well in advance of the event.
Every partnership is tailored, but our core opportunities are structured as follows:
Featured branding across The British Retriever Trophy website, keeping your business front of mind with an engaged and growing audience throughout the season.
Three positions available. Includes a dedicated brand page for 12 months, branded editorial, newsletter and sponsored article features, 6 sponsored social posts, logo placement in event films, 6 VIP passes, and a branded exhibitor stand with competition stand branding.
Five positions available. Includes a dedicated brand page for 12 months, branded editorial, newsletter features, 2 sponsored social posts, 2 VIP passes, and a branded exhibitor stand.
For brands looking for a more focused presence, standalone options are also available: competition stand sponsorship, trophy sponsorship and VIP Area partnership.
